Breaking the Glass Ceiling
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Sandra O’Malley, marketing manager
at accountancy firm Graham Paul, says that according to government
figures one million women are running their own businesses in the
UK, yet many still find it difficult to access advice, resources
and funding.
The potential for women to seize the
initiative, to establish and grow businesses which may transform
both their own – and their families' – lives has become
very clear in the last few years. Take for instance, the fantastic
example that Anita Roddick gave women in the UK, that a simple cosmetics
idea could become a multi million pound franchise operation. The
real recognition of women as wealth creators has perhaps been rather
slower in coming, but given the right opportunities and support,
women can help transform the UK economy and help to achieve greater
economic growth.
The latest government research shows
that the number of women starting up their own business is on the
increase:
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The number of
self-employed women has more than doubled from 339,000 in
1979 to 818,000 in 2001. And; |
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The gap between self-employed men and women is
narrowing. Whereas women represented about 19% of all self-employed
in 1979, they now account for nearly 30%. |
But the statistics reveal a mixed
picture about the gender gap:
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Only 4.3% of
women compared to 11% of men are involved in starting-up new
businesses. A man is, therefore, two and a half times more
likely to be an entrepreneur than a woman. |
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And, while women now make up one third of all
business start-ups in the UK, this is still considerably lower
than in the USA –where women make up almost half of business
start-ups. |
The fact remains that too few women make the leap and set up in
business. The evidence shows that women still have to overcome more
hurdles than men in becoming entrepreneurs, including discrimination,
lack of confidence, and a difficulty in finding financial and other
support.
Graham Paul is all too aware that
access to good business advice and finance is crucial for all entrepreneurs,
men and women alike. Getting the right sort of advice and finance
for a business can make the difference between profit and loss and
even survival and failure. What should count is having the idea
or vision, having the skill and the ability to sell that idea and
to persuade backers on the one hand and consumers on the other that
an enterprise will work.
Women-owned businesses are also more
likely to stay in business. According to the Small Business Federation,
nearly three-quarters of women-owned businesses established in 1991
were still in operation three years later, compared with two-thirds
of all UK small businesses.
Graham Paul believes in equal pay
and opportunities for women and puts this into practice. Despite
significant advances, women-owned businesses face significant obstacles,
including limited access to capital, difficulty in competing for
government contracts and lack of information about where to get
financial assistance. Our goal at Graham Paul has been to change
that and to create a resource for women to access business development
and start-up advice easily. We identified several reasons why they
make good leaders and managers. For starters, statistics show that
more than half of women business owners (53 percent) emphasise intuition
or "right-brain" instead of "left-brain," which
emphasises analysis, the processing of information methodically,
and developing procedures. Intuitive processes often allow someone
to see opportunities that aren't readily apparent and to know if
they are right without the use of reason and analysis. In addition,
women don't hesitate to gather information from business advisors
and associates. The advantage here is the shared knowledge that
is gathered through interpersonal interactions and liaisons.
By making it a priority to know the
challenges women face in business Graham Paul have carved a niche
in the world of business advice and consultancy. We know that in
the business world women are heard differently or sometimes not
at all. We also know that the growth statistics of women starting
and running businesses is increasing dramatically year on year,
yet they receive the least amount of available financing and advice.
By understanding the requirements
of women and supplying the resources they need to make an informed
decision, we have been able to share in some great business successes
and we believe that there is certainly an opportunity for other
companies to think about how they break their own glass ceiling.
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